Farewell Yellow Brick Road

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Production
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ELTON JOHN
Elton FYBR - Cover Image

Dazzling VR wizardry launches Elton John's Farewell Tour with rave reviews

Every artist strives to form an emotional connection with new & loyal fans. Elton John & his team turned to my former employer Spinifex Group to create a global press moment that would send shockwaves around the world.
This is a stereo VR360 movie: use a VR headset or anaglyph glasses for the full experience, or simply drag the video to look around.
The Launch was centered around a marquee event at Gotham Hall in New York City designed to coincide with the 60th Annual Grammy Awards.

The event was also simultaneously transmitted to venues in LA, London & online, giving fans from around the world the best seat in the house & a rare opportunity to experience the show like they were actually there.
Elton FYBR - Behind the Scenes
We designed an experience that would connect Elton’s past with his future. Starting with an immersive VR film that would take the audience on a journey through time & space. Faithfully recreating some of Elton’s most iconic performances and memorable achievements.
Elton FYBR - Behind the Scenes
Using cutting edge motion capture & visual effects techniques to enable the audience to go inside Elton’s world and experience these moments like they were actually there. All delivered in beautifully crafted stereoscopic 360 VR experience.
FYBR Making Of - Part 1 (VR180)
Making Of - Part 2 (VR180)
Making Of - Part 3 (VR180)
The VR experience seamlessly handed off to a live performance from Elton himself. The past connected with the present as the audience removed their headsets to bring the 50 year journey through time to a dramatic crescendo as Elton performed with the support of spectacular projections which transformed the room into a fantastical world influenced by the music and lyrics of some of his biggest hits.

Following his spectacular performance Elton sat down with Anderson Cooper to share his plans for the future in a live global Q&A that enabled press in New York, London and LA to ask questions about what Elton has planned for the next phase of his life, including the 4 year, 300 show Farewell Tour.
Elton FYBR - Behind the ScenesElton FYBR - Behind the ScenesElton FYBR - Behind the ScenesElton FYBR - Behind the Scenes
CREATIVE LEAD: Ben Casey
EXECUTIVE PRODUCER: Sandy McEvoy
CLIENT MANAGEMENT: Jo Hedley
LIVE EVENT PRODUCERS: Glenn Herniter, Sarah Mason, Adam Serle, Anthony Hickson
HEAD OF INTERACTIVE: Shea Clayton
INTERACTIVE PRODUCER: Cassandra Ichniowski
VFX PRODUCERS: Alenka Obal, Dave Wein, Anthony Esebag, Cyril de Baecque
LIVE ACTION DIRECTOR: Damian Fulton
ART DIRECTOR: Ben Alpass
LEAD VR ARTIST: Aaron Kaminar
LEAD FACE ANIMATORS: Kirk Cadrette, Shoghi Castel De Oro
3D FACE MODELER: Kris Kelly
VISUAL EFFECTS DIRECTOR: Stephen Van Elst
VISUAL EFFECTS ARTISTS: Tristan Maduro, Fred Ross, Thomas Pullar, Stephen Morton, Steve Verne, Chris Sayres , Kasey Allen, John Federico, Roy Christian, Shanu Shukla
LEAD COMPOSITORS: Will Skinner, Duncan Dix
PROJECTION CREATIVE: Jason French
PROJECTION 2D ARTIST: Bartek Reszelski
LEAD DEVELOPER: Clint Hannaford
DEVELOPMENT TEAM: Justin Crown, Adam Schneider, Malcom Tyson, Bryan Lemus, Jeremy Bunting, Brendan Biagas
MEDIA TECHNICAL DIRECTOR: Lang Walker
DIRECTOR OF PHOTOGRAPHY: Evan Pesses
SOUND MIX: Brian Yaskulka
PRODUCTION MANAGER: Dana Skaggs
MOTION CAPTURE PARTNER: House of Moves
LIVE STREAM PARTNERS: YouTube, Vantage TV
HEADSET PARTNER: Welens